One of the main issues when discussing Terian Image Capture Pro with people is how to quickly get across the value proposition of the product. Not only do we need to convey quickly what the product does, but how it will be of value to them.
It is with this in mind that much of the ideas of the new website redesign (still in progress) is based around. Previously the Terian website was advertising a product and all the bells and whistles it has, but it didn’t quickly and clearly convey the true value of the product. Internet users have a short attention span, so we need to make them realise as quick as possible that our product will be beneficial to them.
To this end I came across a great service in GoAnimate. GoAnimate allows one to quickly and easily create professional animated videos, so after a couple days playing with the service, we came up with the following animated video which will hopefully quickly and clearly convey the value of Terian Image Capture Pro.