A quick (1 min) value demonstration video for Terian ICP

One of the main issues when discussing Terian Image Capture Pro with people is how to quickly get across the value proposition of the product. Not only do we need to convey quickly what the product does, but how it will be of value to them.

It is with this in mind that much of the ideas of the new website redesign (still in progress) is based around. Previously the Terian website was advertising a product and all the bells and whistles it has, but it didn’t quickly and clearly convey the true value of the product. Internet users have a short attention span, so we need to make them realise as quick as possible that our product will be beneficial to them.

To this end I came across a great service in GoAnimate. GoAnimate allows one to quickly and easily create professional animated videos, so after a couple days playing with the service, we came up with the following animated video which will hopefully quickly and clearly convey the value of Terian Image Capture Pro.

Terian Image Capture Standard Video Demonstration

Finally after a surprising amount of effort on behalf of the producer and volunteers we have a video demonstration of Terian Image Capture Standard available.

Video demonstration = Much Effort:

It can not be understated the amount of effort that is required to produce a video demonstration of a software product.   Starting from the initial idea, to story boarding, to script writing, to capturing, to editing, to rendering, and finally to publishing the finished product can take a considerable amount of time and effort.

Time and effort aside, it can also be quite frustrating when one runs into issues with hardware and resources.  Much can be said about having the right equipment for the job.  However as a first production I believe it to be acceptable, and must admit to being quite pushy and wanting to get something up as soon as possible with perfection to come later.

“Get something in front of users as soon as it has a quantum of utility.”

Hopefully the demonstration video will provide an enhanced overview of the product compared to the screenshots alone. Often screenshots lack the context to convey their full meaning, and it can be time consuming retrieving context via printed documentation, especially when a simple 8 minute video demonstration will suffice.

Production Issues:

The biggest issue we encountered was a strange audio feedback that occurred when any of the hardware devices were plugged into the mains.  With the hardware available at the time we were unable to overcome this issue completely, however we managed to minimize it by running everything on batteries.  This was a very strange issue indeed, and certainly confused most people I queried about it.  In the words of other people (After we had gone through the process of trying different hardware/plugs/locations etc.) “It just shouldn’t be doing that, it doesn’t make sense”.

Queue The Next Video:

The next Video production on the TO-DO list is a demonstration of Terian Image Capture Pro.   Hopefully we can find a solution for the audio issues, and address any issues that may arise with the current video.